Spread Co.

Nut Butter Brand Identity Design

Passion Project — Runner-Up winner, @briefmeup Contest

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SpreadCo is a conceptual nut butter brand crafted to stand out on shelves and feel good in your hands — playful, premium, and proudly sustainable. Designed as a passion project for a creative brief by @briefmeup, this brand explores the intersection of vibrant food culture, sustainability, and shelf appeal.

 

With a focus on single-serve sachets and sustainable packaging, the identity was built to be both practical and punchy. From the fluid, organic logo to the bold colour blocking, every element was intentionally crafted to communicate joy, quality, and planet-conscious values — without losing that fun, foodie vibe.

 

The packaging design needed to work hard: catching eyes in crowded aisles, guiding flavour recognition through colour, and feeling aligned with a more mindful consumer. The result is a bold, consistent brand system brought to life across sachets, boxes, social content, and digital touchpoints.

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Scope of Work

• Creative Direction

• Brand Strategy (conceptual)

• Logo Design

• Typography & Colour Palette

• Packaging & Label Design (sachet & box)

• Instagram Template Design

• Visual Storytelling & Mockups