Drink Snatched

Women's Wellness Brand Identity & Packaging Design

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Drink Snatched is a women's wellness brand on a mission to turn unsexy problems into sexy solutions. Built around a clinically backed formula targeting stress-related bloating and high cortisol, Snatched is designed to be the modern woman's daily ritual — something she actually wants to reach for, talk about, and be seen with.

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The brief was bold from the start: fun, unapologetically sexy, and nothing like the soft, safe aesthetics that dominate the wellness space. Think Rhode Skin energy meets supplement brand meets beach lifestyle. The challenge was building a brand that could hold its own against celebrity-backed giants — without a celebrity, without a conglomerate, and without compromising on the attitude that makes Snatched different.

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Every design decision pushed against the expected. The identity leans futuristic and sharp, with a distinctive colour palette and typographic confidence that works on packaging, on a shelf, and especially on a phone screen — because for Snatched, TikTok is the launch strategy. The result is a brand built for a generation of women who want their wellness to feel as good as it looks.

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Scope of Work

• Brand Strategy

• Creative Direction

• Logo Suite

• Colour Palette & Typography

• Illustration

• Packaging Design

• Social Media Templates