Of a Feather

Brand Identity & Visual World

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Of a Feather is a brand built around the idea that the right people always find each other. The name is a poetic twist on "birds of a feather" — and that sense of belonging, connection, and shared identity runs through every element of the visual world we built together.

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We started where we always do: strategy and tone of voice. What does this brand believe? Who does it speak to? How should it feel? Once the foundations were locked in, everything else followed — colour palette, typography, brand personality, and then the part that made this project unforgettable: the illustrations. Custom Australian bird characters, full of personality and warmth, brought the brand to life in a way that no logo alone ever could.

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From there we built out the full universe — logos, social media, a credentials deck, merch, and a website. This is one of those projects that reminds you what intentional branding can do. When strategy and personality work together properly, the result speaks for itself.

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Scope of Work

• Brand Strategy & Tone of Voice

• Creative Direction

• Logo Suite

• Colour Palette & Typography

• Custom characters (Australian Bird Characters)

• Social Media Design

• Credentials Deck

• Merch Design