Monster Pets

Pet Care Brand Identity Design Brand in a Day

— 10K Instagram Milestone Giveaway Winner

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Monster Pets is a bold, personality-packed pet care brand built for owners who treat their animals like family. The brief was clear from the start: create something fun, vibrant, and impossible to ignore — a brand that cuts through the sea of safe, predictable pet brands and actually has a personality of its own.

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When I hit 10,000 followers on Instagram, I celebrated by giving away a free brand — built in a single day. After an incredible pool of applicants, I chose Melanie from Germany. From the moment I read the application, the fit was obvious. Bold, playful, full of character — and a pet brand I had never done before. Monster Pets was the perfect project to change that.

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Before the day, the team ran a full discovery session, built two creative directions, and let Melanie choose her path. She picked instantly: "This one. I LOVE it!" On the day itself, logos, colours, and typography came together in the morning while my designer Amelia brought the illustrations to life. By afternoon — mockups, packaging, brand guides. By 5pm, Melanie had a complete brand in her hands. One day. No shortcuts.

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"Everything you created is exactly what I was hoping for — but even better than I ever imagined. You've helped turn my vision into something real." — Melanie, Founder of Monster Pets

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Scope of Work

• Creative Direction

• Logo Suite

• Colour Palette & Typography

• Custom Illustration

• Sticker Design

• Packaging Design

• Social Media Assets

• Brand Guidelines