Passion Project | Branding, Logo & Packaging Design

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MELT is a conceptual brand born from the idea of ice lollies made with 100% real fruit—no additives, no shortcuts, just pure, refreshing indulgence. This passion project was driven by a love for vibrant, sustainable design and the challenge of creating a brand that feels as joyful and natural as the product itself.

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The goal was to develop a complete visual identity that embodies MELT’s values: sustainability, simplicity, and delight. Inspired by the colours of nature and the playful spirit of summer, the branding features light, fresh hues and organic design elements that make each touchpoint—from logo to packaging—feel unique and crave-worthy.

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From the hand-drawn logo to the eco-conscious packaging concepts, every detail was crafted to melt hearts and stand out on the shelf. This project represents my approach to designing brands with soul.