Jellybean Rebrand - Case Study
The Problem
When Sarah from Jellybean first came to me, she felt stuck. Her brand looked cute on the outside, but it wasn’t clicking. It wasn’t attracting the right audience, and deep down, she knew it lacked clarity. She booked a Brand Audit with me hoping to understand what wasn’t working — and we found the missing piece.
The Breakthrough
In her audit, it became crystal clear: Sarah had a brilliant product and had tapped into a massive gap in the market — but her brand didn’t reflect that. The tone, look, and feel of Jellybean didn’t align with her values or speak to the bold parents and style-led mums she was trying to reach. The brand simply wasn’t showing up like the leader it was meant to be.
I gave her actionable tips and direction for a rebrand — and she was all in. We got to work.
The Transformation
We kicked off a full rebranding journey. Through strategy, exploration, and creative direction, we found the visual and verbal identity that truly reflected Sarah’s bold personality, her playful spirit, and the unapologetic fun behind the Jellybean brand.
The new brand? Funky. Edgy. Bright. It stands out. It shouts confidence. Sarah was over the moon with the result — and her audience felt it too.
The Results
Right after launching the new brand:
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Jellybean started selling out in hours.
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Sarah moved to a bigger warehouse in Melbourne.
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She hired a team.
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And… started hitting 6-figure months.
This wasn't a lucky break — it was the power of having a brand that finally worked.
Why It Worked
Sure, the new logo was cool. The colours popped. But more than anything — this rebrand was backed up by strategy and made Sarah feel confident. It gave her the clarity, the confidence, and the tools to show up like the business owner she always knew she could be.
That energy is magnetic. That’s what sells.
Here are her words:
💬 “Working with Sara was an absolute dream. She completely got the heart of Jellybean Interiors and brought it to life through a brand that feels joyful, thoughtful, and instantly recognisable. From our whimsical colour palette to the playful, personality-filled illustrations, every detail was executed with care and creativity.
Sara took our vision and elevated it beyond what we imagined — making our brand not just look beautiful, but feel like us. It’s cohesive, clever, and full of the charm we wanted to share with the world. We’re so proud of our branding and owe so much of that to Sara’s talent and collaborative approach. Could not recommend her more highly.” — Sarah, founder of Jellybean