Iniminimo

Children's Media Brand Identity — Brand in a Week

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Iniminimo is a new generation of personalised children's media — a platform that places the child at the centre of the story. Instead of watching other characters experience everyday moments, children become the main character in their own personalised animated music videos, built around real-life milestones and routines. Bedtime. Brushing teeth. First days. Big feelings. Iniminimo turns them all into something joyful, memorable, and entirely their own.

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The design challenge was to create a brand that felt bold and playful enough to delight toddlers, while being modern and thoughtful enough to earn the trust of parents. The brief called for expressive 2D illustration, vibrant colour, and friendly-but-not-childish typography — a visual world that felt exciting without being overwhelming. Nothing generic. Nothing toy-like. A brand that communicates, at a glance, that this is something genuinely different in the children's media space.

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Delivered as a Brand in a Week sprint, the full identity came together in five focused days — from strategy and moodboards on Monday to a complete brand world by Thursday. The result is a visual identity as joyful and full of heart as the platform it represents.

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Scope of Work

• Brand Strategy

• Creative Direction

• Logo Suite

• Colour Palette & Typography

• Custom Illustration

• Character Sticker Design

• App Icon & Digital Mockups

• Brand Guidelines

• Logo Animation