Bather

Body Care Brand Identity Design
Passion Project

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Bather is a body care brand designed to celebrate slow moments and simple rituals. Inspired by softness, scent, and stillness, it evokes the calm of a long soak and the care of everyday routines done with intention.

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Created as a passion project by Sara Servan Studio, Bather explores what it means to build a brand from emotion first — one that’s rooted in ease, balance, and sensorial beauty. The result is a serene, minimalist identity system that pairs fluid shapes with grounding tones and organic textures.

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From creative direction to packaging, every design decision was made to feel quiet, clean and calming — an invitation to slow down and reconnect with the self.

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Scope of Work

• Creative Direction

• Brand Strategy (conceptual)

• Logo Design

• Typography & Colour Palette

• Packaging & Label Design

• Mockups & Visual Exploration

• Art Direction